After spending decades in software and marketing, Greg Wilson partnered up with bartender Zach Wilks in 2012 to launch Wilks & Wilson. In six short years, the guys have grown from making syrups for a few bars in Indianapolis to an becoming an internationally-distributed producer of specialty mixers and bitters. You can find their syrups and bitters being used in home bars, Vegas casinos, cocktail competitions, some of the country’s most respected bars, and Italy & Australia.
The tables got turned on this week’s episode. We sat down with the guys from DRNK CLTR to talk about a bit about Shift Drink, and about our “day jobs”. We drank some Jamaican rum & French wine, discussed our lack of importance in the world, uppity sommeliers, rum’s increasing popularity, and how the Midwest is (mistakenly) perceived as flyover country.