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When Randy Prasse took the job to help overhaul the Kentucky Bourbon Festival, didn’t realize that a month later the world would shut down and no one would be able to gather in groups for the entire year. Like everyone, the organizers had to pivot and rethink what a festival could be while everyone was locked down in their own homes. This year, the event happened virtually, but the 30th Anniversary of the festival is coming in 2021. So today we’ve got board chair David Mandell and president Randy Prasse to talk about what they’re planning for the big anniversary, how COVID-19 has changed how future events will be held, and even a Shift Drink exclusive announcement.
Visit KYBourbonFest.com to learn more. And find the videos we talked about on the show on their YouTube channel.
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